1.
Students are required to produce an
infographic which applies a concept presented in the lectures or seminars to a
real organisation. The infographic will be accompanied by a full reference list
and should provide insights on the following 3 areas:
·
Opportunities and challenges that
the chosen organisation faces when utilising digital channels ;
·
The roles that different business
functions (e.g. marketing, finance, HR etc.) have played in the organisation’s
attempt to deliver a successful digital operation
Issues surrounding customer privacy and security
that the chosen organisation may face when engaging in digital business .
