| Part 1: Taking a problem that people have, or an opportunity, describe a business idea of your own. Systematically derive possible solutions. Map solutions onto an Impact vs Cost chart. (Do not use a business idea used in class syndicate groups)
(20% allocation) Part 2. Derive an Implementation of the preferred solution using the Business Model Canvas approach. Critically discuss the choices made for the key blocks in the Canvas. Discuss what and how primary data would need to be collected to validate choices in product-market fit. How would you initially (without actually implementing) validate your derived business model? (45% mark allocation) Part 3. How would you apply Lean Start-Up methodology approaches to developing and testing the actual business implementation? Critically compare and contrast the Lean Start-Up approach with the Business Model Canvas approach. (25% mark allocation) |
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Writing your PMA: Advice for WMG’s Postgraduate Students
As a postgraduate level student in WMG you may have some concerns about your ability to write at the high standard required. This short guide is intended to provide general guidance and advice. It is important that if you have any questions you discuss them with your module tutor. Remember, in writing your PMA you need to meet the expectations of the reader and university.
A good PMA generally requires you to answer the question and to include…
- A title, with your student number, module, lecturers name and any other documentation required by the university
- A contents page and if appropriate, an abstract.
- An introduction which acts as a ‘map’ to the rest of the document, describing the aim or purpose of the work and explaining how this aim is achieved. At this point it is usually helpful to paraphrase your conclusion.
- Evidence of an appropriate level of background reading of relevant texts
- Evidence of systematic and clear thinking, indicative of good planning and organisation
- Writing which makes sense, is clearly and carefully presented (proof read and grammar checked)
- A critical style of writing which compares and contrasts the main theories, concepts and arguments with conclusions that are based in evidence presented.
- High levels of accurate academic referencing.
- A logical and well-defined structure with headings and subheadings.
- Clearly labelled and well-presented diagrams and other graphics that are discussed in the text
- Adherence to usual academic standards including length and a timely submission
- A reference section in which every source that is cited in the text is listed.
Where to get help:
- Talk to your module tutor if you don’t understand the question or are unsure as to exactly what is required.
- https://moodle.warwick.ac.uk/
Study skills and Research Methods Moodle site – we have a lot of resources on this website with workbooks, links and other helpful tools.
- https://warwick.ac.uk/services/skills/academicwriting/
The university Academic Writing centre provides workshops and useful tools to help you in all aspects of your work.
- https://moodle.warwick.ac.uk/course/view.php?id=32063§ion=1
Plagiarwise, the university’s site to help you to reference properly
- https://warwick.ac.uk/services/wss Wellbeing support services
- https://warwick.ac.uk/services/library/students/your-library-online/
Numerous online courses provided by the University library to help in academic referencing, writing, avoiding plagiarism and a number of other useful resources.
APA
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