Commerce 4PA3 Business Policy & Strategic Management
详细要求 Paper details/Instructions:
Background：The Capstone Business Simulation is a simulation based game that provides a hands-on environment where students can learn to manage and coordinate business functions from marketing to research and development. Capstone participants divide into competing teams where each team acts as an executive committee responsible for running an electronic sensor company. Students use a combination of decision support software and website support to make decisions about the strategy and direction of their company. The simulation is an exciting way to explore the complexities and challenges of running a business. Most real-world, strategic decisions are made after consultation with key executives and colleagues in an atmosphere of committee deliberations and discussion. Capstone is founded on teamwork as it plays a crucial role in the coordination and execution of strategy. Students are permitted to create their own teams. Team sizes will be confirmed by the TA based on overall class size (we expect to have 5 or 6 students per team).
Part 1: INITIAL SITUATIONAL ANALYSIS
Each team will prepare a one (1) page report detailing the status of their company at the start of the simulation. This report will clearly answer the four following questions:
1. How will technology reshape customer expectations over the next 8 years?
2. How will demand increase, and how will that effect your investments in capacity?
3. How much money can you make? Determine the profit potential in a best-case scenario.
4. How will customers perceive you and your competitors today? Is there room for improvement?
Part 2: BUSINESS PLAN
Each team will prepare a one (1) page report detailing the mission statement for their company, the objectives and business strategy they plan to use to attain these objectives as well as details on what market(s) they intend on targeting. These reports will be turned in at the early stages of the simulation. Teams are expected to refer to their business plan during their final oral presentations.
APA
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