Identify your new product or service (Smart coffee machines.) As the Chief Marketing Officer, the CEO requested a training style Infographic (similar to a 1-page flyer) detailing the new product. The end user of this infographic will be the marketing team working under you.
You must engage in the new product development process in developing your new product. Since the procedure for marketers tends to be the worst executed, it is also essential to understand the risks and pitfalls in each stage. In this assignment, you will:
Develop an infographic for the new product development process,
Introduce new products, and
Identify the steps you would go through to complete the new product development process
- Instructions
- Identify the steps in the new product development process and evaluate the challenges.
- Create an infographic, a visual representation of your information. Your infographic should (i) show the steps in the new product development process and (ii) identify the challenges of each step. Use the Process Infographics format found at https://visme.co/blog/what-is-an-infographic/. Or try a trial version of Canva or Lucidchart.
Use boxes to illustrate the steps in the process. Label each box clearly to correspond with each step in the new product development process. Within each box, briefly describe the step and the associated challenges. The infographic should be the first page after the title page in your PowerPoint Presentation.
In addition to the infographic, explain each step in the new product development process in a PowerPoint presentation and evaluate the challenges. In your PowerPoint, identify each stage and the associated challenges for your new product. Be sure to provide the needed details in each step. Each slide should include a minimum of 100-150 words in the slide notes.
Your audience for your infographic is the team that will likely be tasked with the new product development initiative. You will give them your infographic, something for them to have as a quick reference. Be sure to save a copy for yourself since you anticipate being a team member. Include your infographic as one of the slides in your presentation.
